createdcuratedbysarabrown

Make a Wish!

Several years ago, I wrote a blog on healing and self-help books. I am not too sure if many people read it but by actually writing this blog it helped to heal me during a challenging time in my life.

During a recent sort out, I don’t just write about Marie Kondo, I found copies of some of the blogposts I had written. On reading these I wondered if I had ever put into practice any of the things I had blogged about?

We use the phrase “Make a Wish” when blowing out candles on Birthday cakes, we throw coins into wishing wells and fountains whilst making a wish, make wishes while blowing on dandelions and make wishes on the stars. But do these random wishes ever come true or are they instantly forgotten?

One of the books I enjoyed reading and talked about was 5 Wishes by Gay Hendricks. Just to give you a brief history on Gay, he is a psychologist, writer and personal growth practitioner. With his wife Kathlyn he has written around 50 books often focusing on positive relationships and attracting genuine love. Through the Hendricks institute they teach seminars on core skills for conscious living and conscious loving. Their work has touched the life’s of millions of people around the world.

I have read many of his books and what I think what was so special about this short book was that it was poignant with a strong message and it made me think about what I actually wanted from my life. Its not about just focusing on something but putting these goals into action. By writing down your goals it starts the process. But its not just about thinking there does have to be some action.

To give a brief synopsis: (as I would encourage you to read the book yourself)

An encounter at a party changed Gay Hendricks forever. A stranger asked him to imagine himself on his deathbed and to consider the question “was your life a complete success? If not, then what would be the things you had wished had happened” As a single man at the time Gay said his deepest wish was to have a loving, lasting relationship with a woman. The stranger then said “turn this wish into a goal and put it into the present tense” Gay came up with this goal I enjoy a happy relationship with a woman I adore and who adores me. Having had a wonderfully happy marriage of 40 years to date, it is fair to say he achieved his goal.

Now at first glance this might appear a bit simplistic but the focus of the book is to discover what your personal five wishes would be to lead a fulfilled life.

I wrote my Five Wishes and put them at the front of a journal/scrapbook that I frequently look at. I haven’t achieved them in full yet, but I certainly have achieved aspects of them and are still making steady progress in moving in the correct direction.

I think this wonderfully little book helps to point you to your ultimate goals and when you actually focus on what you truly want, you maybe surprised by what you discover about yourself.

For more information see https://hendricks.com/

I Might Wear it Again!

fashion

How many of us have something we haven’t worn in years? This has been my mum’s mantra for years, despite my attempts to encourage her to have a good sort out.

It could be pieces that at one point in time (when you were younger and thinner) you loved to wear or items that were very expensive, in some cases too much so. Perhaps you are going to slim into it, or are keeping it in case you need it in the future.

Sometimes we keep things that can be passed onto to a younger generation. As a design student, I had some beautiful Italian shoes ( Prada of their day) from my grandmothers friend, which started my love of good shoes. I wore my grandfather’s classic Crombie overcoat every day for ages and which I wish I still had.

There’s something very special about items that can be passed on. Having something of good quality, when its properly looked after, will stay with you for a long time. I don’t ever regret these purchases, but the items I bought for the wrong reasons like sale items or items that weren’t totally right.

Jack Fordham, manager of vintage store the Vault, sees his wardrobe as a collection, much like a collection of books and sees the real value of a garment.

“If I don’t wear it now, I might wear it in 10 years’ time. Holding on to clothes is both sentimental and economical for me”. Jack Fordham

Whilst, I understand this and agree to a certain extent. I always remember a very stylish and fashionable friend telling me, if you wore a look the first time around or even the second time round, be careful not to just look as if you are in a time warp. As, what looks great at 20 or 30 may not start to look quite the same at 40 or 50. Its totally possible to look fashionable at all ages but trying to dress the same as someone 20 years younger doesn’t always work. The ever-youthful Kyle has given away her gold hot pants! I guess knowing what to keep and what to give away to a new home is the key to a great wardrobe, which doesn’t require its own room or spill over into several rooms.

Objects hold memories, items of clothing in particular are like portals to distinct moments of our life’s, they remind us of great nights outs, happy events and holidays. So, don’t hold one to items that have negative memories.

Anna Chiu, from sustainable american label Kamperett values clothes that have a sense of history. In her own design process, she often draws on items inherited from her grandmother. I have added an image.

“I love that her pieces are so timeless in design and are still in such great shape that they are able to be used well, in multiple lifetimes. Anna Chiu

As we try to become more sustainable in all our practices, clothing been a key area, myself included, this is where our resolve does tend to weaken and garments are held onto often for emotional reasons. I guess the best way to deal with this is to buy what you need and use it now, not for the future or because the price was good. I have been guilty of this myself on numerous occasions but buying something in several different colours never works. I always seem to just wear the first item. As a child when we got new clothes particularly shoes, we always wanted to put them on straight away. I would say that as adults we need to feel the same about what we buy. If your new purchase hangs unworn for a couple of weeks return it, sell it on or give away.

I leave the final words to fashion designer Jason Hewitt.

“I don’t believe in disposable anything, it’s wasteful and places an unnecessary burden on the environment. There are costs in terms of energy and water consumption, shipping, human labour. All these small things add up and go into every garment. So, when you buy something, it needs to outlive the cost of its impact.”

Community Matters!

Lifestyle

I moved in the Spring of 2022 to a small town with 14,000 or so residents. Coincidently, it had just been named the best place to live in the UK. In truth, I tend to take these things with a pinch of salt, however in this case I would agree. I found a strong sense of local community, often missing in cities and larger towns, friendly and welcoming with the feeling of everyone being connected. Great for someone who had relocated to a new area like me, without knowing a soul. Just a warm greeting and a short chat in the morning on the way to work can make a huge difference to anyone’s day.

In the past few years, during Covid some real bonds had formed between neighbours looking out for each other and family members finding ways to keep in touch, however difficult. As we move through 2023 many people are still thinking of ways to help others. We have seen a lot of changes, from rising inflation to the ongoing costs of living, for many times are getting harder, so it’s natural that more of us want to try to help those who live close by and the places they live in better. Small things can have a big impact.

We hear the word Community a lot right now: from small locally run charities and groups to larger social business enterprises such as Community Clothing. (Founded by designer Patrick Grant,to provide affordable clothing made in British factories which has been a huge support to the local communities) But, all ventures, large, small, ambitious or modest can be of benefit.

But, what does it actually mean? I had to do some research as I wasn’t fully sure.

The most general translation appears to be: a group of people who share a common way of life which is expressed in shared beliefs, goals, values, purpose, responsibilities and communication.

You can define a community by the shared attributes of the people in it and/or by the strength of the connections among them. A culture of taking care of each other while accepting people’s differences. I think that been accepted is important. The sense of being part of something larger than we are is well- known as a source of good feeling. A bit like joining a team. Much more can be achieved in a group than by a solo pursuit.

Why are communities so important? They are often an important source of social connection and a sense of belonging. Our communities shape our understanding of others. Participating in a community bonded by attitudes, values, and goals can be an essential ingredient to enjoying a fulfilling life.

6 benefits of community and connection in challenging times:

Vital social connection and engagement.
Community belonging boosts physical and mental health.
Resilient communities come together and adapt.
Never being alone.
Easy access to well-balanced, nutritious meals.
Assuring safety and well-being.

Charities, groups and volunteers are going that extra mile in supporting each other and those in need. Community Foundations across the UK tackle the issue of elderly isolation by funding small, local charities and community groups who do wonderful work to help older people to cope with numerous challenges that life throws their way and to help them maintain social contact in their local community.

What can we do. Volunteering can be both rewarding and significant. Should you want to help people who are local to you, take a look at some of the organisations in your area. I have been surprised how many organisations there are local to me. There are many different ways to offer your services in a volunteering capacity.

Showing your support for local enterprises is a great way to help your local area by giving back to the local economy. One a simple level, just taking the time to acknowledge others, kindness and a smile go a long way!

Marie Kondo -Re-Boot

Lifestyle

Last week I saw an article in my feed about the Japanese decluttering extraordinaire Marie Kondo. Since the birth of her third child, she says she has “kind of given up” on tidying. Admitting that with three children to look after, her family home is “messy” and tidying up less of a priority and is now spending her time in the right way for this stage of her life. The tidying guru comments that her life has changed significantly since the arrival of her son in 2021.

“I did my best to keep my home tidy at all times,” she said “Now I realise what is important to me is enjoying spending time with my children at home.”

KonMari, Kondo’s tidying method, was outlined in the 2011 book, The Life-Changing Magic of Tidying Up. This method encouraged categorising items like clothes, books and sentimental items to figure out whether they “spark joy” in the owner. During lockdown I did read this book, writing a blog at the time about it, whilst re-organising my own stuff. Once back in the real world and with less spare time on my hands, I have regressed slightly, to some minor disorganisation. I have continued to accumulate stuff, that possibly I don’t need. I feel I may not be the only one!

We had embraced radical de-cluttering as a way to improve our life’s, but possibly had taken this a step too far. Having read the original book again, I feel that there was a degree of misinterpretation. I gained two lovely China mugs from a friend (that she loved herself) because they no longer fitted her newly re-organised kitchen. Pinterest is a flood with homes that have been re-arranged to the point of obsessive-compulsive disorder. As a natural tidy and organized person, I find it far too much neatness. A home should feel lived in, which suggests a little bit of non-tidiness. Tidying our homes didn’t change our life’s much in most cases, although it helped to find things quicker. After re-reading The Life-Changing Magic of Tidying Up, I did throw away some reading glasses I have been meaning to repair for at least a year and took some clothes that I will never wear again to my local charity shop. So, that’s not such a bad result!

Over a decade on from the launch of her bestselling book, in 2022, Marie Kondo returned with her new wisdom on how to transform your life and home into spaces of calm with Marie Kondo at Home. This introduces the concept of Kurashi– which means a way of life, encouraging you to spend every day in the pursuit of joy. Marie moves her focus from the physical act of tidying alone towards a more holistic and personal approach to curating your environment. To help guide everything that we do expanding well beyond the home. She says that her way of life has changed and her focus has shifted from organisation to finding simple ways to bring everyday happiness.

“The true purpose of tidying is not to cut down on your possessions or declutter your space, the ultimate goal is to spark joy every day and lead a joyful life. I believe that when we consciously cherish something precious, we deepen our relationship with it. This, in turn, deepens our bonds with other things in our lives, bringing out the best in them and in ourselves.” Marie Kondo

In her new book, she writes: “Tidying up means dealing with all the ‘things’ in your life.” For Kondo, this means evaluating how you order your life and creating your own rhythm based on what fills you with joy.

So, I guess she came to the same conclusion that we all came to by ourselves. Having said that I may read the new book!

For more details view https://konmari.com/what-is-kurashi/

By George- History Is Trending!

History

During Lockdown, many of us submerged ourselves in the Regency times whilst watching Bridgeton created by Chris Van Dusen and Shonda Rhimes and based on the romance novels of Julia Quinn. We have since binged watched the second series and a third is coming soon and these just get better and better! Anything that’s gets folk interested in history can only be a good thing.

Whilst not strictly historically correct, it was visually pleasing, very entertaining and totally watchable escapism. It also created an interest in the history of this period. The Georgians witnessed the birth of industrialisation; radicalism and repression and extreme luxury alongside extreme poverty. Bridgeton, shows the formalized courting season in London in 1813, as wealthy high-society family’s scheme to pair off their eligible offspring. Showing the Ton, from the French phrase le bon ton meaning in the fashionable mode, or the In Crowd in our modern terms, at its best and worst.The Regency is the period of social and cultural development seen by many as a glorious epoch in British history. As the First Gentleman of Europe the Prince Regent actively encouraged many of the new movements in painting, sculpture, decoration, literature, music, technology and science.

In the last decade many historians have become fascinated by the similarities between the eighteenth century and our own times. The free-wheeling commercial development of the Georgian era, its unabashed enjoyment of consumption of all kinds and the importance of newspapers and magazines in everyday life. This also was the beginning of the culture of celebrity, as Georgian’s held an obsessive interest in all kinds of fame.

The Georgian era is from 1714 to 1837 and named after the Hanoverian Kings George I, George II, George III and George IV. The Regency period was from 1811 to 1820 when George, Prince of Wales, governed the country as Regent during the madness of his father, George III.

This was a period of great change, as cities grew, trade expanded and consumerism and popular culture blossomed. Known for its lavish fashions, sumptuous food and decadence. In high society, the more over the top the better, best shown in Sofia Coppola’s film, Marie Antoinette in 2006 which was the retelling of France’s iconic but ill-fated French queen. The excess of the period ended with Marie Antoinette’s head been lifted off by its pomaded pomp for a Republican crowd. The Georgian era was a period of ostentation and inequality when it was fashionable for both men and women to flaunt their wealth with excessive displays of hair and beauty products. The more elaborate it was, the longer it took to do, and the more expensive the ingredients, the better. Men’s fashion was equally flamboyant to match the liberal period they lived in with powdered wigs, collared frock coats, and the early to mid-1800s Beau Brummel provided a fashionable figure to follow in terms of what to and what not to wear. It was the last time in history that male attire was as elaborate as women’s making Harry Styles appear quite conservative by comparison.

On BBC’s twos Make-up a Glamourous History, with Lisa Eldridge, a professional make-up and Global Creative Director for Lancôme, explores what the beauty of the time reveals about the era. Discovering how in this period of extreme wealth in Britain, the rich entered an arms race of beauty. Eldridge tries out all sorts of Georgian recipes with crushed beetles, seashells and bear grease. (Which she substituted with a vegetable oil) Later, she recreates an authentic Georgian look on a 21st century model, with towering hair and whitened complexion. (Without, using toxic lead powder like the Georgians). It had been known for a time that some ingredients such as lead and mercury were very harmful to health, but were still used by many. Pale skin was considered a sign of wealth as it meant you didn’t have to work outside. Eventually, zinc oxide and talc were used to whiten the face, which was less opaque and relatively less harmful.

Sometimes, additional facial adornments were used to emphasize a fashionable pallor included a small black mole, little clippings of dark velvet, silk or glossy silk applied to the face as a flirtatious embellishment, sending a possible suitor a message about yourself. However, it was said that a promiscuous manner of patching may be productive of ill consequences and ruin many a fair character. These also had the advantage of concealing unsightly pox scars or blemishes. For women, cosmetics were an essential fashion accessory, enabling them to express their status and cultural refinement by emulating the latest modes in female beauty. Members of the aristocracy were often criticized for their heavy-handed use of face-paint. The Georgian look might be ravishingly beautiful but was insanely time -consuming. That was the point. Only the very richest could afford the time and products and this was a period of staggering inequality.

The French Revolution (1789-1799) had the biggest impact on women’s Regency makeup. For a start, it swept away the widespread and extravagant use of makeup that was associated with the decadent aristocracy. The Regency period had a more delicate appearance which extended to the hair, with wigs and enormous headpieces falling out of fashion, curls, feathers, and natural hair were prized. The upper classes wanted their daughters to look respectable and be pleasingly natural, think of Jane Austin.

Beauty and fashion can be seen as a frivolous subject, but what we believe to be beautiful is a window on the world we’re living in and a reflection of society and social history. Personally, I find it fascinating. I worked in a Georgian House Museum, and therefore learnt a lot about this period. If you are interested in finding out more: Amanda Vickery, Lucy Worsley and Annie Gray all write interesting accounts of the time.

Happy New Year

Uncategorized

Happy New Year, in truth I don’t really know where 2022 has gone…. What a year it has been. In fairness 2023 can only be better!

Last year I moved to a different town which was quite unexpected. I had never even been there before, so it was a bit of a gamble really. But so far it has worked out. So, sometimes going with a gut feeling on taking a chance on something can work out….

I don’t as a rule make New Years resolutions as I find these only end up been broken after a short while and why set yourself up for failure. However, more realistically, instead I am going to look at where I can improve my life and the life’s of those around me. I have dusted off my Yoga mat which had been keeping my kettlebell, weights and foam roller company. I had considered signing up for the January Yoga daily challenge but instead thought a couple of times a week was more attainable. My team are very tactful about how bad my penmanship is so I will be endeavoring to write in a neat and legible fashion this year. But will not be putting this in writing.

I do want to spend more time outside. Having the good fortune to have some beautiful countryside and walks on my doorstep, which I day take advantage of earlier on today. I will attach an image for you, so you can judge it for yourself.

My apologizes in not writing my blog regularly as usual. However, I have been collecting ideas that I want to write about very soon. Which hopefully will be of interest.

On a final note, this year we say goodbye to Queen Elizabeth, who was much loved and deeply missed having served her country with dignity and true grace. We also say goodbye to Vivienne Westwood, the queen of British fashion, wildly creative, a true visionary and one of a kind.

I wish you a lovely New Years day night. I am going to eat some of my Christmas chocolate.

Sara x

Boasting Your Well-Being in Wintertime

Home and Interiors

I talked in my last blog post about Wintertime. Although, as I mentioned before this not my favourite season, but as one that can take up a good percentage of the year in the UK, it seems a good idea to find ways to cope better with what can be a challenging season for many. Longer, darker nights tend to create a need to stay indoors. Focusing on Winter wellness is important, it’s a time that our bodies and minds crave comfort and we need to look after ourselves.

I found a recent article written by interior designer, Biophilic Guru and writer Oliver Heath about this very subject. Seeing nature, even a little bit of greenery and getting direct sunlight can be positive for mental health. (Biophilic design, roughly is a concept used in the building industry to increase occupant connectivity to the natural environment through the use of direct nature and indirect nature) View http://www.oliverheath.com for more information.

One of the key elements of the article is about considering natural light, fresh air and stimulating the feelings that nature evokes in us all. In the colder months of the year, often because of the weather conditions, we go out into nature less, than in the warmer months. Which does affect our well-being. Simple things like making sure that curtains are drawn back fully to let all the available light into a room and having clean windows can maximise what little natural light there is. If at all possible, try to open windows even for a small time to let in some air. I do find when I do this it makes a real difference to the feel of a room. Air purifiers can also be used, these would be helpful after a period of illness to make sure of the best air quality.

Sensory and Aromatic additions to a room can make a huge difference to a room in Wintertime. Perhaps using a diffuser with a scent that can remind you of nature or Summer would be uplifting at a time of year that can be a little depressing. There are no set rules about having to use a certain scent seasonally. Candlelight is a must for keeping the ambiance warm and cosy during winter. Use natural Soy candles and ventilate a room well after use. A real fire can be lovely in colder months too.

Artificial lighting is used far more in winter than in summer, so changing bulbs for those with a golden glow, can add warmth and cosiness for a fairly low cost. You can use twinkly lights to create a magical winter atmosphere in your home. Fill some jars with them, string them around your window frames or even drape over your bed. I have left my fairy lights up from Christmas and will leave them up until Spring.

Indoor plants do bring a sense of nature indoors. Green is a natural mood-booster. But in Winter even your plants need light in a different way so these may need to be put in direct light. Having an indoor garden are can be an uplifting place to sit and conservatories are wonderful for making the most of any winter sun, if you have one. But any light corner that could be used for greenery and where you could sit and read and relax would be uplifting.

Well, I hope this you some helpful tips for living in Winter, but if all else fails, why not start looking for a summer holiday?

Wintertime

Lifestyle, Uncategorized

In some seasons we flourish yet in others, life does seem so much harder. Winters can be long, cold, and dark. The inherent nature of winter can make it difficult for us humans to endure happily. I prefer warmer climes so the cold, grey starkness of Winter it is not the easiest time of the year for me. Like many I always look forward to the end of this season. From around October to March, as the longest season ( it actually can be half of the year) it certainly feels like an eternity!

Seasonal Affective Disorder is a form of depression, caused in the main due to the reduced daylight, which lowers the Serotonin levels. (The key hormone that stabilizes our mood, feelings of well-being and happiness) Its prevalent in the UK and Northern countries. Showing the importance of light on mood and health. There is nothing more uplifting than a blue sky or depressing than a grey one. When days are dark its emotionally tough on many people. The people we come in contact with might be struggling in ways that we cannot comprehend.

When we talk about the winter of your life, it’s the last (dark) section of your life, when perhaps fewer exciting things happen, the slowing down of your life, before dying. Whilst we look forward to the renewal that Spring brings, the joy of spending more time outside in Summer and Holidays, even the rich beauty of Autumn. It’s harder to look forward to Winter with the same enthusiasm. Yet of all the seasons, Wintertime can be the most insightful and the best time to put our houses in order, so to speak. As a time of reflection and a slower time to recuperate from our busy life’s. We often fly to warmer climes during the Winter months, but is this actually the best way to combat the season, to push it away rather than embracing it?

The world of nature doesn’t try to fight Winter in the same way we do. Animals adapt by withdrawing and hibernating. Now whilst we don’t have the luxury of staying in bed for several months, as great as that would sound at 7am on a cold, dark morning, we can at least try to see the pleasures of this season rather than only the negative points.

Many colder climate countries plan for the winter months. In Finland, in the regions of Lapland, generations have spent Summer and Autumn, hunting, freezing and collecting and foraging for berries and mushrooms, as the growing season is short. The entire cultivation process has to be completed two months faster than in the warmer south, before Winter sets in. Food, is preserved in advance and stored away for times when there is less abundance of fresh food. This is how our ancestors would have lived before the times of polytunnels and imported foods. Eating only seasonal foods. Some well-known chefs like Tommy Banks, are returning to this with a farm to table approach using preserved foods for the Winter menu.

Hot drinks and foods have a way of soothing our souls and warming our bodies on cold, dark nights. Keeping it healthy most of the time, with thick homemade soups and stews but allowing for occasional indulgences too like hot chocolate with warming spices like cinnamon, can be such a treat.

Hygge, became a lifestyle trend in the UK in 2016 and whilst you can be forgiven for thinking that this is just a marketing term to sell us more stuff, like blankets and candles. Hygge is as Danish as æbleskiver and it goes far in illuminating the Danish soul. In essence it means creating a warm atmosphere and enjoying the good things in life with good people. Its very much a way of life for the Danes and we could learn from it too.

Our bodies need more sleep in winter, and allowing the body and brain to relax is looking after our health. Our ancestors survived without electric lights and modern conveniences, so had to adapt to the seasons. They slept more in the Winter and less in Summer.

Rather than complaining about the cold weather, how about finding pleasurable activities, we would not normally have time for like craft projects, reading or staring a new hobby. For many of our ancestors, Winter was the time spent on making clothing or rugs or items that could help them earn money. What was made in the winter was taken to town in the spring for selling or traded with their neighbours.

So, snuggle up under your blanket, with a cup of something warm, light some candles and get lost in the pages of a book you’ve been meaning to read for months. Or if you’re feeling more social, cook and invite your friends over for a board game night.

Perhaps wintertime is not so bad after all, and we should give gratitude for the down time!

Using All Five Senses

health

I recently found an interesting magazine article about using all your five senses. By which I mean Sight, Sound, Touch, Taste, and Smell. As soon as your day starts, your five senses are hard at work. You see, you hear, you feel, you smell and you taste. Many of us take our senses for granted and don’t give then much thought at all. We rarely experience with one sense alone. Our senses work together to give us the whole picture. In recent times we have been unable to call on all our senses. Many have lost their sense of smell, temporarily or in some cases more permanently, which has had the knock- on- effect of also losing the sense of taste. We have had restrictions on touching both objects and other people. Meetings and appointments are held over Zoom. We buy online rather than visiting a physical shop, we can see, but not feel or smell what we are purchasing. These five senses link us to world around us, by collecting information that is then interpreted by the brain. It’s the primary means we use to gain new knowledge.

When I hear, I forget. When I see, I remember. When I do, I understand

Old Chinese proverb

Children naturally learn with all the senses. From birth, children are experts at learning with all five senses active. Young children make sense of their world by hearing, touching, seeing, tasting and smelling. Should this be something we all need to do? Children can teach us all a thing or two about living more in the moment!

Although many people enjoy full lives with sensory disabilities, any disturbances or loss of our senses can have a profound impact upon us. Our senses can help with everyday tasks such as driving, talking to people and performing activities at work. But far more importantly, they are essential for our enjoyment of experiences such as eating a meal or listening to music. Because of the close connection to our emotions and memories, the senses impact very dramatically on how we feel.

Researchers have recently started to explore ways to purposely manipulate the senses for people’s benefit. Charles Spence, an Oxford University PhD researcher who runs a lab dedicated to studying the role that perception plays in behaviour and health, says that, “Interventions based on what we see, feel, and even taste can have a seemingly dramatic effect on health. They can reduce pain, speed recovery from illness, and much more”

You can put all your five senses to work with activities like gardening, walking and cycling. Just by taking in the sights, sounds, and smells of your surroundings and been more aware, you can live more fully, even during an everyday task such as going to work. When you walk into any environment, you experience the space with all five senses turned on. The five senses are alert in your body, receiving information that your brain processes, this then influence your feelings, affect your well-being and can play a key role in the creation of memories. Sometimes people experience decreased sensation or the absence of a sense altogether. If this affects you, know you’re not alone. There are many people that experience life just like you do. Often, if one of the five senses is reduced or absent, the other four will strengthen to help the brain to form a complete picture of the environment. Your sense of smell or hearing might be heightened if you experience blindness or low vision. If you are deaf or hard of hearing, your senses of touch and sight may become keener.

By making healthier choices, you can continue enjoying life through your senses. Be cautious with your hearing. Long-term exposure to loud noises can damage the membranes in your ear that create sound. Keep your eyes safe from sun damage by wearing sunglasses. You can also help support your vision by eating foods with healthy fats, antioxidants Your senses do add variety and texture to your life. And it’s important to protect their health. It’s perfectly normal to experience some decline in sensation with age. But there are steps you can take to preserve your senses and take care of your body, too. The sensory approach to health and wellness is still in its early days, and there’s much for researchers to tease out and clarify. But in most cases, there’s little cost and virtually no risks or side effects involved in experimenting with them on your own.

It’s such a big subject, I have spilt this into a couple of posts rather than trying to squeeze everything into one post. These will be following soon. But I hope in the meantime, this has given you something to think about.

The New Way to Shop- Livestreaming

Beauty and Bathing

I have a few days off work and whilst sorting through some magazine and newspaper cuttings that I had collected; I found an article from August 2020 about the new shopping craze- Livestreaming. Last year this newest industry was worth £46 billon, yet many of us haven’t even heard of it! So, what is it exactly? Well, companies post livestream videos of beauty tutorial’s, fashion shows, video chats usually with a well-known influencer or personality and even events with the products been used appearing by the side, these can be clicked on to buy. Virtual try-ones for make-up and hair colours are featured too. It also allows for you to ask questions of a virtual assistant at the same time so it’s more interactive than watching a YouTube video. Most of these are through the brands, social media, apps and websites. Livestreaming usage by brands skyrocketed during the pandemic, COVID-19 accelerated the adoption of live shopping, but will this change now shoppers have the option to visit stores?

This selling platform saw a 739% increase in usage in 2020, and has found customers are 21 times more likely to buy when they virtually shop with a store associate than if they were left to browse online. Watching someone do a makeup tutorial live and being able to interact with them and ask questions is something that you can’t do on a static YouTube video or webpage.

The L’Oréal group, H&M’s more upmarket Monki brand, Harvey Nichols and Mamas and Papas, are all using this platform to attract and retain customers. Estée Lauder works with Swedish platform Bambuser. The L’Oréal group works with Livescale. Started in 2016, Livescale has been increasing its e-commerce partnerships and launched a partnership with Shopify. Social networks have also seen a huge surge, in addition to Instagram TV there is Tok-tok’s Livestreaming feature. Which does allow smaller retailers to join the platform. Like Onimos, a vintage retailer with stores in London and Germany, they livestream shopping events on Instagram TV, viewers then leave the page to make purchases.

The Tok-tok generation (teenagers and those in their early 20s) are admittedly one of the biggest demographics currently using mass livestreams and the Chinese market but many experts feel that is going to change and it’s a trend that is here to stay.

Harvey Nichols have been offering Livestreaming to its customers since 2018, and with the temporary closing of shops and restrictions in selling beauty products and some shoppers fear of returning to the high-street it has seen an upturn. It offers events and one to one shopper’s experiences, you can consult a stylist anywhere in the world. It’s also a 24/7 experience so unlike retail shopping hours it can be used at all times.

Fashion and beauty are the best examples of industries that will thrive in a live shopping environment as both of these take advantage of live shopping’s ability to offer a visual image of their products. Ecommerce shopping is fast and convenient but the need for human interaction and an experience for online shopping is something brands have long wanted to include but haven’t been able to figure out. Could this now be the answer?

Consumers want access, authenticity and connection more than ever before and both livestreaming and virtual shopping fit that bill. Adam Levene- Hero

In the late 70s and early to mid-80s, live shopping networks like QVC (Quality Value Convenience) and the Home Shopping Channel began to appear on televisions and were a huge financial success. This is very much an updated, more polished version.

Going forward, digital solutions have the ability to be made more user – friendly as the use of augmented reality and artificial intelligence can be fine-tuned to offer the perfect shopper’s journey. (Be it not with a physical person) But will beauty shops be forced to disappear from our high streets if customers are using a virtual shopping assistant instead? It’s a win-win for the retailer but what about the actual workforce, will they become redundant? Many physical retailers are great at customer service, Focusing on the needs of a shopper by answering their questions and enabling them to choose the right product. Livestream shopping puts digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. There is much convenience to the shopper. You could be in a coffee shop or on the bus and shop livestream, adding to the appeal.

Certainly, for the moment, consumers are happily using virtual make-up consultations and there is still caution of high-contact services, like beauty counters. I did try some of the different platforms personally I found some of them a bit annoying and not that easy to link up to, also if I was going to be cynical you could say it’s a way of getting us to part with more money, as you click on to buy whilst watching a demo, which you found interesting.

But who knows, Livestream shopping could become as commonplace as classic online shopping or posting on social media! The Jurys still out on this one, but I will keep following.